Community, a la BK
My only question, while watching the telly, was whether it has the legitimacy to succeed.
I'm talking about Burger King's latest campaign that includes a page on MySpace.
I could be wrong, but I think that this is a new initiative for BK (aka the BK Lounge), and I wonder how well it's going to be received by those key members at MySpace.
Just a few weeks back, Jordan posted about California gubernatorial candidate Phil Angelides joining the MySpace phenomenon in an effort to 'reach out to the community.' There have been mixed reviews about this kind of thing - whether he's really engaging them in conversation; whether this is more of a positioning thing than a legitimate page; etc.
My question in this post is whether Burger King will be (a) welcomed with open arms to the MySpace community, (b) shunned with total disgust, or (c) passed over with complete indifference.
My take is dependent on what BK decides to do now that they're there. Open the conversational floodgates, and I say good on 'em. Stay static and fail to engage, and I say beat it.
How about you?